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Le Passage de Nozomi ( 2004 ) Public Billboard
A production of Le Fresnoy – National Studio of Contemporary Arts. Working within the low-income sector in the town of Roubaix and Tourcoing of France, the project installed a series of Japanese Anime Movie Billboards on multiple "site-specific" public locations. The style of the billboard resembles advertisement of movies from the Miyasaki Stuio, but content-wise, anime characters, title of movies, and descriptions are fictional. At first glance, the public recognised the billboards as conventional movie advertisements, but soon, he or she would realise that the landscape illustrated in the billboard was a rendering of the site that the billboard was situated. The project constructed a "diptych" relationship between the billboard and the immersive surrounding. The billboard was intended to be ambiguous not to impose the artist’s interpretation of the space; rather, the local were encouraged to call up their own personal association upon their experience with the work, the place, and the history.

Le Passage de Nozomi ( 2004 ) Public Billboard

Le Passage de Nozomi ( 2004 ) Public Billboard

Le Passage de Nozomi ( 2004 ) Public Billboard